TV Audience Fragmentation: Realizing the Advertising Opportunity
by Gerard Broussard, Pre-meditatedmedia.com
May marks a time of year when advertisers, media agencies and networks crouch to their starting-block positions in anticipation of the start of TV’s upfront marketplace. Like so many years past, thoughts run the gamut from what will be the hottest new programs to which networks or agencies will set the pace for the pricing of national TV commercial inventory during the coming year. The upfront process can be thought of as the ultimate sausage- making machine with as much as 65%-80% of the ingredients (one year’s TV inventory) being squeezed through for sale over the course of a six-week period. As this annual event unfolds, it makes sense to reflect on its true purpose: to deliver entertainment to viewers while tendering marketing value for the event’s ultimate underwriter, the advertiser.
Filed under:
by Dave Zornow
by Bill Batson
It’s college graduation time. Which means hugging, crying, packing, moving and worrying about what the future holds.
Once serious but lately comedic actor Leslie Nielsen died last weekend at age 83. Famous for his Airplane and Naked Gun appearances, he once tried to compete with the other Nielsen — according to this 1998 April Fool’s article.
At Thanksgiving dinners across the country this weekend, travelers asked, “Is airport scanning designed to creep out the tourists or the terrorists?
A religious hurricane forecast to hit a suburban NYC community in November, 2010 changed course at the last minute, allowing a high school production of The Laramie Project to take the stage with no worries about religious fundamentalists disrupting the play.