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The Sell For Future Cell Growth? Go Global

June 12, 2012

by Dave Zornow

New York, June 11 — Cell phones are more ubiquitous than water. About 8 in 10 people around the world have clean water but almost 9 out of 10 use a mobile phone. Lucy Hood, Executive Director of the USC Marshall School of Business says cell phone usage also trumps global access to electricity (74%) and landlines (18%), too. Hood told attendees at the Advertising Research Foundation AMS 7.0 Conference that the biggest future growth in mobile use is outside of the US and Europe — using a list of services which most domestic users might find unusual.

Smile — You’re On Disney Camera

June 11, 2012

ABC Television wants to see you smile. Really.

In his keynote address to the Advertising Research Foundation AMS 7.0 Conference in NYC, SVP Research Charles Kennedy talked about how ABC Television is using “big data,” mobile and new technology to conduct research. Kennedy says that many research studies are like a man looking for his car keys by a street light: it’s the easiest place to look. “I would argue that the best insights are out there in the dark,” he said.

Nielsen Chooses Plastic Over Paper For TV Ratings

June 2, 2012

by Dave Zornow

Nielsen, who has relied diaries to capture TV viewing data since the 1950’s, is poised to pick plastic over paper for local audience measurement business. Last month the ratings company announced a worldwide initiative to replace over a dozen measurement devices it uses internationally with new “GTAM” units. The “Global TV Audience Measurement” devices will use audio watermarks to identify content on multiple platforms.

Steve Jobs, Father of iThings..and the Apple III

October 6, 2011

by Dave Zornow

On a day when the world mourns the loss of Steve Jobs and the tech industry is iWriting about the iMac-iPod-iPhone-iPad, it’s valuable to remember that the original Man-In-Black didn’t always have the Midas touch. Which makes his successes that much more remarkable.

The NYT David Brooks: A Fast Talkin’ Social Animal

June 13, 2011

The power of the unconscious mind, the effect of emotions on thinking and our need to be part of a larger social structure were some of the points made by the NYT’s David Brooks’ keynote speech at the 2011 ARF AMS Conference.

College Grads: More Than Just ‘Plastics’ In Their Future

May 24, 2011

It’s college graduation time. Which means hugging, crying, packing, moving and worrying about what the future holds.

This year’s graduation at Ithaca College in upstate New York connected baby boomer parents with their recent graduates via the shocking realization that if Dustin Hoffman’s character in the graduate was real, he would be retiring this year. And what a working career he would have had.

Newspaper Deadlines: Hate Them. But Miss Them, Too

May 17, 2011

Although the dynamics of newspapers may have changed, what made newspapermen dynamic still lives on.

“Fair and Balanced:” A Look At Comedy Central’s Restore Sanity Rally

November 1, 2010

Fox News’ slant on Comedy Central’s Sanity/Fear rally raises questions about what is fair and balanced. But is the joke on us for even asking the question?

Cycle This: Rating The Race & The Riders

July 2, 2010


A little after Wimbledon and just before the MLB pennant races heat up, a lot of people with foreign names wear spandex and race bicycles crazy fast up and down mountains in a far away land we love to visit and Fox News loves to criticize. Beginning today in Rotterdam and ending three weeks later in Paris, it’s the Tour de France.

2010 TV Ratings Up; 2009 Nielsen Revenue Down

February 28, 2010

2010 has been good to the TV ratings business but the 2009 revenue story for TV’s scorekeeper wasn’t as rosy.