logo      home    new post   about    contributors    help



Categories

Archives

The Nielsen’s On Nielsen: NYT Gives A Thumbs Up

June 7, 2010

The ratings are in on the ratings company’s planned IPO. The NYT likes Nielsen’s prospects, the WSJ not so much.

Here’s an up to date scorecard — and what Van Morrison might have to say about it all.

Pass the Shrimp

June 2, 2010

Is online video the “shrimp fried rice” of television?

Could Google TV Be The Picturephone of The Future?

May 24, 2010

Google TV combines two commonly used consumer technologies into a can’t miss new product.

Just the same way AT&T’s Picturephone combined TV and the telephone almost 50 years ago. As Sarah Palin might say, “how’s that working out for you?”

Tweet This! — A TV Sitcom

May 23, 2010

Who says Twitter is useless and parents are stupid?

Here’s the story about a 20-something who tweeted his dad’s profane outbursts into a book deal and a CBS sitcom.

A Lion in Your Living Room

April 7, 2010

If 3D takes off as some predict, its only a matter of time until the “jungle out there” feels like it’s in your living room.

And The Winner Is…The Academy Awards?

March 3, 2010

The upcoming Academy Awards broadcast on ABC is poised to do well in the ratings. The controversial decision to expand the Best Picture category from 5 to 10 films might frustrate purists, but it should also draw additional viewers.

Just Smile And Nod, Guys

February 19, 2010

The 2010 Super Bowl commercials featured an unusual number of henpecked men. New studies show that they have good reason to think they are living in a woman’s world.

Up Against The Big Game

February 14, 2010

What’s a TV network to do on Super Sunday if they don’t have the Big Game? Counter programming the Super bowl is one part art, one part science with mixed results at best.

The 2010 Super Bowl Broke TV Viewing Records — but 3 Out of 10 Homes Still Sat Out the Big Game.

New Tide Campaign Cleans Up in South Beach

February 5, 2010

NFL games deliver huge audiences of Men 18-34 and 25-54 attracting automotive, beer and financial advertisers.

How did a big CPG W25-49 marketer wash up on Miami’s South Beach in the middle of Superbowl weekend?

Leno, Letterman, O’Brien, and Facebook

January 21, 2010

Hitmaking is still an unpredictable business. Five years ago, who’dha thunk that Facebook would be a hit and Conan would have been a flop?