Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
Nielsen STB: Ready For Primetime?
Filed under: Dave Zornow, cable, news, technology, tv by Dave
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Arbitron Goes Wirelsss For PPM
Arbitron is going high tech with their portable people meter rolling out a replacement for the 80’s-like pager-looking device with hardware that uses cell phone technology.
Filed under: Dave Zornow, mobile, radio, technology, tv by Dave
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Viewers Are Stuck On HD (Commercials)
High Definition TV has been good to TV manufacturers, program producers and consumers. HD helps sell more high-end TVs to consumers who like the Big Picture and richer viewing experience. Now new research suggests there might be good HD news for media buyers and sellers, too.
Filed under: Dave Zornow, set top box, technology, tv by Dave
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Fewer Rings, More Pings

If you find yourself going online to learn what’s going on around town, you’re not alone. More Americans are using digital tools to complement face to face encounters with neighbors and friends to keep current on what’s up — downtown.
Filed under: Dave Zornow, news, technology by Dave
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Could Google TV Be The Picturephone of The Future?
Google TV combines two commonly used consumer technologies into a can’t miss new product.
Just the same way AT&T’s Picturephone combined TV and the telephone almost 50 years ago. As Sarah Palin might say, “how’s that working out for you?”
Filed under: Dave Zornow, cable, internet, news, set top box, technology, tv by Dave
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A Lion in Your Living Room
If 3D takes off as some predict, its only a matter of time until the “jungle out there” feels like it’s in your living room.
Filed under: Paul Rule, programming, technology, tv by Dave
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Manipulating The Base
Macs accounted for 9 out of 10 PCs sold in the 4th Quarter. Obama is responsible for the staggering $3.8 trillion deficit which will lead to the “utter destruction of the United States.” Secret government officials have been pressuring Santa Claus for confidential information on Americans “who have been naughty or nice.”
Sometimes statistics obscure the truth they purport to tell.
Filed under: Dave Zornow, technology by Dave
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Over the Air Pay TV is Back! Sort of.
LA consumers don’t have to pay an arm and a leg to see premium cable programming. Says who? Sezmi, a startup over-the-air-TV service.
Filed under: Dave Zornow, cable, news, set top box, technology, tv by Dave
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News Blues & Snafus: Palin Debates Biden…Again?
Maybe someone should tell Gannett’s BattleCreekEnquirer.com that McCain lost, Sarah quit as Alaska Governor and what a difference a year can make. Literally.
Filed under: Dave Zornow, internet, newspapers, technology by Dave
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Google, Lex Luthor, Earthquakes!
Hyperbole alert: Will Google’s investment in AltaRock Energy turn Nevada into beachfront property?
Filed under: Dave Zornow, humor, internet, news, technology by Dave
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