New York, June 11 — Cell phones are more ubiquitous than water. About 8 in 10 people around the world have clean water but almost 9 out of 10 use a mobile phone. Lucy Hood, Executive Director of the USC Marshall School of Business says cell phone usage also trumps global access to electricity (74%) and landlines (18%), too. Hood told attendees at the Advertising Research Foundation AMS 7.0 Conference that the biggest future growth in mobile use is outside of the US and Europe — using a list of services which most domestic users might find unusual.

Filed under:
ABC Television wants to see you smile. Really.
Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.
Arbitron is going high tech with their portable people meter rolling out a replacement for the 80’s-like pager-looking device with hardware that uses cell phone technology.
Google TV combines two commonly used consumer technologies into a can’t miss new product.
Macs accounted for 9 out of 10 PCs sold in the 4th Quarter. Obama is responsible for the staggering $3.8 trillion deficit which will lead to the
LA consumers don’t have to pay an arm and a leg to see premium cable programming. Says who? Sezmi, a startup over-the-air-TV service.