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Over the Air Pay TV is Back! Sort of.

November 16, 2009

Sezmi UILA consumers don’t have to pay an arm and a leg to see premium cable programming. Says who? Sezmi, a startup over-the-air-TV service.

MS and NBC To Use STB Data for Ad Buys

June 19, 2009

Rivals Google and Microsoft compete for your set top box and NBCU’s inventory, too.

Discovery, TNS Ink DIRECTV Deal

December 17, 2008

TNS and DIRECTV Land Discovery as First DIRECTView Client

The Ground War Between FiOS and Cablevision

December 6, 2008

The man hiding behind your rose bush might be a foot soldier in the war between cable MSOs and the phone company.

Quotes and Notes from the ARF, June 24 2008

June 25, 2008

New York, June 24 — Here are some interesting facts and quotes from Day 1 of the Advertising Research Foundation Audience Measurement 3.0 conference in New York.

Lee Doyle, North American CEO of Mediaedge:cia: “Economically challenged people are pulling the plug on their cable TV subscriptons, choosing to view video online instead.” Good economical move for [...]

G-G-G..oogle TV

June 7, 2008

Max Headroom tried to warn us about Google. But did we listen?