Arbitron will increase their PPM sample size targets beginning in 2009.

IMMI has a better way to measure out of home and all media, albeit unaudited and unapproved by the MRC. Is that better or just a bet they will get it right?

At 17 months and counting, it’s taking longer to birth this baby than it takes to have a real baby. Here’s the inside scoop and what’s not been happening inside the FCC.

The FCC Commish is finally ready to green light this deal — pending a few concessions.

Citing improvements in PPM samples among 18-34, Arbitron has green-lighted PPM as currency in eight markets. New York (including Nassau-Suffolk, Middlesex-Somerset-Union) Los Angeles (including Riverside-San Bernardino) Chicago and San Francisco (including San Jose) The September reports for these markets, using PPM data, will be available on October 8, 2008. At that time the company’s diary-based [...]

Dick Tracy’s radio wristwatch is a retro-fantasy.