IMMI has a better way to measure out of home and all media, albeit unaudited and unapproved by the MRC. Is that better or just a bet they will get it right?
Listen to You
July 1, 2008
Filed under: Whitey Chapin, cable, out of home, radio, tv by Dave
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VHS Won the BetaMax Battle. But DVR Won The War
June 20, 2008
Nielsen says that VCRs are down but not (thrown) out. At least not yet.
Filed under: Whitey Chapin, programming, tv by Dave
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Talkin’ ‘Bout My TV Generation
June 19, 2008
Don’t get steamed about TV viewing. Get streamed.
Filed under: Whitey Chapin, internet, technology, tv by Dave
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