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A Whole New Nielsen? (A retro-tribute to Leslie)

November 30, 2010

Once serious but lately comedic actor Leslie Nielsen died last weekend at age 83. Famous for his Airplane and Naked Gun appearances, he once tried to compete with the other Nielsen — according to this 1998 April Fool’s article.

Detective Frank Drebin, we’re going to miss you.

T’Day 2010: Less Stuffing, More Scanning

November 27, 2010

At Thanksgiving dinners across the country this weekend, travelers asked, “Is airport scanning designed to creep out the tourists or the terrorists?

Would stratified sampling be a better way to root out the bad guys without lessening our collective confidence in the TSA?

Media Storm, Local Edition

November 23, 2010

A religious hurricane forecast to hit a suburban NYC community in November, 2010 changed course at the last minute, allowing a high school production of The Laramie Project to take the stage with no worries about religious fundamentalists disrupting the play.

But to end the story there would be to miss “a teachable moment” about the averted storm – and why local reporters needed to write about it.

“Fair and Balanced:” A Look At Comedy Central’s Restore Sanity Rally

November 1, 2010

Fox News’ slant on Comedy Central’s Sanity/Fear rally raises questions about what is fair and balanced. But is the joke on us for even asking the question?

iPhone Meets World: Legally

July 28, 2010

“Jailbreaking” an iPhone will soon be a thing of the past now that the Library of Congress gave Apple smartphone users a get-out-of-jail-free card.

Fearnet Is Now Network. FearVOD?

July 17, 2010

FearnetComcast will launch a network version of their VOD Fearnet channel — suggesting that VOD-only distribution isn’t ready for prime time. Or that prime time is still the best time for ad supported content.

Ratings Up, Riders Down

July 16, 2010

As the 2010 Tour de France prepares to climb the Pyrenees, TV ratings are up while TDF numbers are down. Crashes and injuries have forced 20 cyclists to drop out.

But riders’ pain may be cable’s gain. Versus’ live morning coverage is setting ratings records.

re:Cycling Reality TV

July 12, 2010

One of this summer’s “hottest” new shows is a reality based sports drama featuring daily updates each morning. It raises the usual reality fare a few notches, including spontaneous fistfights, a psychopath who has been kicked off the island, illicit drug use and egos which dwarf anything that Hollywood could imagine. This production uses real world class athletes competing for big prizes. And instead of unseen producers manipulating the circumstances to imitate reality…it uses reality.

Nielsen STB: Ready For Primetime?

July 7, 2010

Nielsen has announced organizational changes which will give set top box data greater visibility in the ratings company as well as testing to see how STB data compares to the ratings currency.

Canoe Says iTV Is Here

June 24, 2010

Canoe Ventures may not always be on time but yesterday they were certainly on message. “Interactivity is here,” was the message CEO David Verklin repeated numerous times at the Advertising Research Foundation AMS 4.0 Conference in New York.