Peter Gordon answers the newbie pitch question “How do I know you won’t steal my idea?”

WABC-TV, New York has removed their signal from Cablevision’s lineup blacking out all of the Disney-owned station’s programming including tonight’s broadcast of the Academy Awards.

The 2010 Super Bowl commercials featured an unusual number of henpecked men. New studies show that they have good reason to think they are living in a woman’s world.

What’s a TV network to do on Super Sunday if they don’t have the Big Game? Counter programming the Super bowl is one part art, one part science with mixed results at best.

The 2010 Super Bowl Broke TV Viewing Records — but 3 Out of 10 Homes Still Sat Out the Big Game.

NFL games deliver huge audiences of Men 18-34 and 25-54 attracting automotive, beer and financial advertisers.

How did a big CPG W25-49 marketer wash up on Miami’s South Beach in the middle of Superbowl weekend?

Macs accounted for 9 out of 10 PCs sold in the 4th Quarter. Obama is responsible for the staggering $3.8 trillion deficit which will lead to the “utter destruction of the United States.” Secret government officials have been pressuring Santa Claus for confidential information on Americans “who have been naughty or nice.”

Sometimes statistics obscure the truth they purport to tell.

Hitmaking is still an unpredictable business. Five years ago, who’dha thunk that Facebook would be a hit and Conan would have been a flop?

For 30 years, cable fought broadcast for a foothold in the media business. Now, the war is over. But the tables have turned.

Nutrition and news have something in common: we need to be served a balanced diet of what we like and what we need.

Research and technology pioneers in the set-top-box space seem to have their own timeline for delivering the New World of STB ratings for the media business: Dateline 1492.