It will come as no surprise to regular readers of Mediapost that Joe Mandese is no fan of Nielsen. Mandese, the Editor-in-Chief at MediaPost, has frequently skewered the ratings company for things they have done and much of the time, Nielsen critics applaud his efforts. But researchers say Mandese crossed a line with last week’s story, “Nielsen Discloses Major TV Ratings Glitch, Could Impact Millions In TV Ad Buys” because there was no major glitch — with the possible exception of how MediaPost reported the story.
MediaPost’s Nielsen Obsession
September 26, 2011
Filed under: Dave Zornow, research, tv by Dave
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