Hyperbole alert: Will Google’s investment in AltaRock Energy turn Nevada into beachfront property?

Set Top Box data from digital households promises a continuous stream of second by second census data which will usher in a new golden era of media and consumer behavior. Researchers say: Not so fast.

Although Internet Advertising may be the fair haired child of the ROI set, it has its share of measurement problems.

It’s a brand new day for web publishers…or the end of the line for those who don’t.

Rivals Google and Microsoft compete for your set top box and NBCU’s inventory, too.

What made those most dependent on TV — and with the most time on their hands — wait until the their TV’s went dark to do anything about the Digital Switch?

As goes the economy, so goes the media. With so much bad media news in the trades, it’s time for a little musical parody.

For three million households, June 13 will be The Day The TV Died.

If you think that the newspaper business is having a tough time today — read your history books.