Movies, recent TV show episodes, crime/police dramas, nature programs and local news/events are some of the best Video On Demand content. But don’t be surprised if talent competitions, classic cartoons/animated features and reality shows perform well, too. These are some of the findings from the Marquest Media & Entertainment Research fifth annual U.S. national On Demand Menu Planner Study. The “advanced services households” included in the study account for six out of ten households at the time of the April 2008 survey.
VOD is a young persons game. Marquest reports that what was old…is just getting older. The three genres with the greatest declines in rank were movies from the 1940s/earlier, movies from the 1950s/1960s and musical theater. Additionally, interest in On Demand is highest among Persons 12-34, with Adults 55+ having sharply lower interest levels. And here’s a justification for the original “pay per view” name of this offering: persons in above-average income households are likely to more enthused with On Demand.
Prime time is the best time for VOD usage followed by the early fringe-primetime access period and late night. The study also found that more than eight in ten people 12 and older at least once, with 42% of those users using it at least once per week.
Not surprisingly, On Demand consumers are online viewers, too. Viewing amateur video clips, watching movie trailers, exploring additional material on websites about TV shows and viewing full-length TV shows were the most popular video-related Web uses.