Today’s NYT talks about imported cars piled up at ports as dealers just say NO to accepting new orders. Nielsen corrobrates this downturn with new information about reduced spending in Spot and Network TV.
For the first six months of 2008, MonitorPlus commercial expenditures are down 10 perent across all media. The biggest losers by dollars were Spot TV (-7%), Network TV (-10%), and National Magagines (-23%). Network Cable showed a small increase at 5 percent. Spot Radio and Newspapers also took big hits, dropping 23% and 32% respectively.
GM’s Jan-July spending is down six percent with Ford and Chrysler both slashing media expenditures by 22 percent. Honda was up 13 percent and Toyota was flat.
Source: Nielsen MonitorPlus