Nielsen says that as over-the-air households go digital they watch more TV, and that most of that gain is cable programming. Sanford C. Bernstein & Co. Inc. analyst Craig Moffett says “the digital TV transition could represent a once-in-a generation catalyst for cable stocks.”
The analysis posits that digital signal coverage will be less than what non-cable consumers are used to from analog signals, forcing them to buy new antennas or switch to cable. Which will be a twin win for MSOs as both cable audiences and subscriber fees increase.
Source: Light Reading