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VHS Won the BetaMax Battle. But DVR Won The War

June 20, 2008

By Whitey Chapin

Nielsen today officially pronounced the VCR as all but dead. The coroner has been called. Due to DVD’s and DVR’s, people are not using their VCR’s anymore. VCR Prime VHH Ratings, 2002-2008And what is interesting is that even homes that haven’t jumped on board yet with a DVR have cut their VCR usage in half in the last year.

But even with the death knell sounding, American households are not throwing their VCR’s out in the trash. 67% of all homes still have a VCR sitting unused. The landfills can be happy because Americans would rather be lazy and leave the VCR sitting there than embark on the job of throwing it out. Credit tough local ordinances on what can be thrown out and when.

This situation seems similar to other U.S. businesses that have inevitably risen and fallen. While not a direct comparison to the auto industry, the decline of the VCR can be looked at as the model T at the end of its usefulness and popularity. Will the DVR mirror Toyota? Perhaps, yet while DVR’s are gaining in influence, they are still in only 24% of homes. And they are overwhelmingly situated in upscale, A County households. We can rule on this another day.

Source: Nielsen

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