Is there a future for newspapers? A veteran journalist prescribes a back-to-basics remedy for what ails the Fourth Estate.
Making Newspapers Thrive
Filed under: newspapers by ahgunther
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IP Flirting: Use Protection!
Peter Gordon answers the newbie pitch question “How do I know you won’t steal my idea?”
Filed under: Peter Gordon by Dave
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WABC-TV, Cablevision Vie For Best Actor Award
WABC-TV, New York has removed their signal from Cablevision’s lineup blacking out all of the Disney-owned station’s programming including tonight’s broadcast of the Academy Awards.
Filed under: Dave Zornow by Dave
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And The Winner Is…The Academy Awards?
The upcoming Academy Awards broadcast on ABC is poised to do well in the ratings. The controversial decision to expand the Best Picture category from 5 to 10 films might frustrate purists, but it should also draw additional viewers.
Filed under: programming, tv by Dave
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2010 TV Ratings Up; 2009 Nielsen Revenue Down
2010 has been good to the TV ratings business but the 2009 revenue story for TV’s scorekeeper wasn’t as rosy.
Filed under: Uncategorized by Dave
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Just Smile And Nod, Guys
The 2010 Super Bowl commercials featured an unusual number of henpecked men. New studies show that they have good reason to think they are living in a woman’s world.
Filed under: Larry Elkin, programming, tv by Dave
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Up Against The Big Game
What’s a TV network to do on Super Sunday if they don’t have the Big Game? Counter programming the Super bowl is one part art, one part science with mixed results at best.
The 2010 Super Bowl Broke TV Viewing Records — but 3 Out of 10 Homes Still Sat Out the Big Game.
Filed under: Dave Zornow, programming, tv by Dave
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New Tide Campaign Cleans Up in South Beach
NFL games deliver huge audiences of Men 18-34 and 25-54 attracting automotive, beer and financial advertisers.
How did a big CPG W25-49 marketer wash up on Miami’s South Beach in the middle of Superbowl weekend?
Filed under: Dave Zornow, tv by Dave
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Manipulating The Base
Macs accounted for 9 out of 10 PCs sold in the 4th Quarter. Obama is responsible for the staggering $3.8 trillion deficit which will lead to the “utter destruction of the United States.” Secret government officials have been pressuring Santa Claus for confidential information on Americans “who have been naughty or nice.”
Sometimes statistics obscure the truth they purport to tell.
Filed under: Dave Zornow, technology by Dave
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Thinking Outside of the Polybag
Will Apple’s iPad save print or put the final nail in paper-based media’s coffin? Here’s one dream sequence about how things could work out for the best.
Filed under: Uncategorized by Dave
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