NFL games deliver huge audiences of Men 18-34 and 25-54 attracting automotive, beer and financial advertisers.

How did a big CPG W25-49 marketer wash up on Miami’s South Beach in the middle of Superbowl weekend?

Macs accounted for 9 out of 10 PCs sold in the 4th Quarter. Obama is responsible for the staggering $3.8 trillion deficit which will lead to the “utter destruction of the United States.” Secret government officials have been pressuring Santa Claus for confidential information on Americans “who have been naughty or nice.”

Sometimes statistics obscure the truth they purport to tell.

Will Apple’s iPad save print or put the final nail in paper-based media’s coffin? Here’s one dream sequence about how things could work out for the best.

Hitmaking is still an unpredictable business. Five years ago, who’dha thunk that Facebook would be a hit and Conan would have been a flop?

For 30 years, cable fought broadcast for a foothold in the media business. Now, the war is over. But the tables have turned.

Nutrition and news have something in common: we need to be served a balanced diet of what we like and what we need.

Research and technology pioneers in the set-top-box space seem to have their own timeline for delivering the New World of STB ratings for the media business: Dateline 1492.

And then there was one: Nielsen is selling its floundering movie measurement business to competitor Rentrak.

A lesson learned from the TV Ratings biz should remind us all to backup early and often. And that a disaster avoided might still mean deliverables won’t be delayed.

LA consumers don’t have to pay an arm and a leg to see premium cable programming. Says who? Sezmi, a startup over-the-air-TV service.