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Making Newspapers Thrive

March 11, 2010

Is there a future for newspapers? A veteran journalist prescribes a back-to-basics remedy for what ails the Fourth Estate.

IP Flirting: Use Protection!

March 10, 2010

Peter Gordon answers the newbie pitch question “How do I know you won’t steal my idea?”

WABC-TV, Cablevision Vie For Best Actor Award

March 7, 2010

WABC-TV, New York has removed their signal from Cablevision’s lineup blacking out all of the Disney-owned station’s programming including tonight’s broadcast of the Academy Awards.

And The Winner Is…The Academy Awards?

March 3, 2010

The upcoming Academy Awards broadcast on ABC is poised to do well in the ratings. The controversial decision to expand the Best Picture category from 5 to 10 films might frustrate purists, but it should also draw additional viewers.

2010 TV Ratings Up; 2009 Nielsen Revenue Down

February 28, 2010

2010 has been good to the TV ratings business but the 2009 revenue story for TV’s scorekeeper wasn’t as rosy.

Just Smile And Nod, Guys

February 19, 2010

The 2010 Super Bowl commercials featured an unusual number of henpecked men. New studies show that they have good reason to think they are living in a woman’s world.

Up Against The Big Game

February 14, 2010

What’s a TV network to do on Super Sunday if they don’t have the Big Game? Counter programming the Super bowl is one part art, one part science with mixed results at best.

The 2010 Super Bowl Broke TV Viewing Records — but 3 Out of 10 Homes Still Sat Out the Big Game.

New Tide Campaign Cleans Up in South Beach

February 5, 2010

NFL games deliver huge audiences of Men 18-34 and 25-54 attracting automotive, beer and financial advertisers.

How did a big CPG W25-49 marketer wash up on Miami’s South Beach in the middle of Superbowl weekend?

Manipulating The Base

February 4, 2010

Macs accounted for 9 out of 10 PCs sold in the 4th Quarter. Obama is responsible for the staggering $3.8 trillion deficit which will lead to the “utter destruction of the United States.” Secret government officials have been pressuring Santa Claus for confidential information on Americans “who have been naughty or nice.”

Sometimes statistics obscure the truth they purport to tell.

Thinking Outside of the Polybag

January 27, 2010

Will Apple’s iPad save print or put the final nail in paper-based media’s coffin? Here’s one dream sequence about how things could work out for the best.