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The Mean Green Media Machine

November 20, 2008

The new Seven Dwarfs of Global Warming include Doubtful, Dismissive, Concerned and Cautious. Which one are you? And how does it affect how you watch TV?

Detroit to Media: Your Economic Engine is Stalling

November 19, 2008

In a slowing economy, automotive and spot inventories have alot in common.

Nielsen To Measure 50 Radio Markets Next Spring

November 18, 2008

Nielsen, once Arbitron’s Joint Venture partner in PPM, is rolling out an Internet-based service to challenge ARB’s radio ratings monopoly.

Grandma, Are You Ready For The Dawn of Digital?

This digital conversion stuff might be a bit harder on some of us.

Video on Demand in Demand

November 17, 2008

VOD consumers shift more than time, according to a new Marquest study.

The Cracked Crystal Ball

September 24, 2008

Don’t count too heavily on the psychic skills of researchers and statisticians. Their predictions are often no better than what you get from the weatherman.

McPain vs O’Biden Ratings: Who Was Really Watching?

September 17, 2008

The conventions were smashing successes breaking rating records, proof positive that our system works! Perhaps, but not as well as you might think.

Future Headline: I Don’t Like Ike

September 11, 2008

Contest idea: See if you can guess which major news organization will be the first to use the headline, “I Don’t Like Ike” to describe the hurricane now headed for Texas. For those of you aren’t up on your post-WWII political history, it’s the flip side of the 1952 campaign slogan for President Dwight Eisenhower.
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Google TV Scores NBC Cable

September 9, 2008

The good people at Google TV have been pounding the pavement for more than a year trying to get inventory to sell online. Now they have broken the barrier in a big way.

Dog Day Afternoon

September 7, 2008

A Sunday stroll finds some of the cutest things in Hollywood — behind bars.